Amur Vodka Vodka Bottle is an award-winning packaging design that exemplifies the harmonious fusion of cultural symbolism and contemporary aesthetics in premium spirits packaging. Created by Portuguese designers Guilherme Jardim and Pedro André, this sophisticated vessel draws inspiration from the Amur River, which forms the natural border between Russia and China, specifically representing the geographic and cultural significance of Khabarovsk, the vodka's origin city. The bottle's design language articulates elegance through its clean, minimalist form while incorporating thoughtful symbolic elements that narrate its cultural heritage. The distinctive visual identity features a gradient transition from gold to transparency, symbolizing premium quality, while the logotype ingeniously represents the Amur River with golden elements depicting Russian Siberia and red components representing China. The typography employs a modern, sans-serif typeface that ensures optimal legibility while maintaining sophistication, with text in Russian that pays homage to the product's origins. A notable design element includes a cartographic reference point on the Russian Federation map, precisely indicating Khabarovsk's location. The bottle's physical attributes include a cork cap and a 750ml capacity, with the overall design measuring 427 centimeters in height. The packaging design achieved international recognition by winning the Golden A' Design Award in the A' Packaging Design Award category, acknowledging its innovative approach to cultural storytelling through design. This prestigious achievement highlights the design's success in balancing functional requirements with aesthetic excellence while effectively communicating brand heritage and premium positioning through thoughtful material selection and visual elements.
premium vodka packaging, cultural design symbolism, luxury spirits bottle, Russian heritage branding, minimalist bottle design, gold gradient packaging
CITATION : "Adam Dawson. 'Amur Vodka Vodka Bottle.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450343 (Accessed on March 14, 2025)"
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