Birzu Duona – Grissini Bread Sticks

Birzu Duona – Grissini Bread Sticks

Birzu duona – Grissini Bread sticks is an innovative packaging design project that revolutionized the presentation of traditional Italian-style bread sticks in the Lithuanian market, earning recognition with a Gold A' Design Award in the Packaging Design category. This sophisticated design solution masterfully combines modern aesthetics with homely appeal, featuring a distinctive typographic play and vibrant storytelling elements that effectively communicate the product's natural, healthy attributes to young, health-conscious consumers. The packaging design, conceived in 2012, represents a significant milestone in introducing grissini bread sticks to the Lithuanian market, where they were positioned as versatile accompaniments to various dining occasions, from wine tastings to formal meals. The design's dimensions of 110mm width, 35mm depth, and 280mm height are optimized for both practical functionality and shelf presence, while the flow pack construction with flexo printing ensures product freshness and visual appeal. The project's success lies in its comprehensive approach, which includes not only the primary packaging but also secondary packaging solutions and specialized paper cups for product sampling in various hospitality settings. The design's innovative use of handmade typography creates an intimate, personalized aesthetic that resonates with contemporary consumers while honoring traditional baking heritage. This packaging design exemplifies how thoughtful graphic elements and bright colors can effectively bridge the gap between traditional bread-making craftsmanship and modern consumer preferences, successfully introducing a relatively unfamiliar product category to a new market through compelling visual storytelling and practical design considerations.

packaging design, artisanal bread sticks, typography-driven design, modern food packaging, sustainable packaging solutions, gourmet snack presentation

— Adam Dawson

CITATION : "Adam Dawson. 'Birzu Duona – Grissini Bread Sticks.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450241 (Accessed on April 21, 2025)"