Love Is Invisible Packaging

Love Is Invisible Packaging

Love is Invisible Packaging is an innovative social impact-driven packaging design that combines Eastern and Western cultural elements to address discrimination against Asian communities in the United States during the COVID-19 pandemic. Created between July and December 2021 in Los Angeles, California, this design project encompasses both T-shirt packaging and the garments themselves, featuring a distinctive cylindrical paper outer packaging measuring 12cm in diameter and 25cm in height. The design concept draws profound inspiration from the Asian philosophical principle of 'water tolerance,' utilizing traditional blue and white porcelain artistic elements to seamlessly integrate with English typography expressing the message love is invisible. This sophisticated design approach manifests through a unique water pattern that symbolically represents the fluidity and universality of love across cultural boundaries. The packaging system includes both cylindrical containers for cotton-printed T-shirts and square cartons for hoodies, demonstrating thoughtful consideration for portability and practical usage. The design's aesthetic and functional elements serve a broader public welfare initiative implemented across nearly 20 American cities, engaging volunteers from diverse racial backgrounds to promote unity and raise awareness for childhood cancer care. The project, which earned a Silver A' Design Award in the Packaging Design category in 2022, exemplifies how design can be leveraged as a powerful tool for social change, combining cultural sensitivity with practical functionality while addressing contemporary social issues through innovative packaging solutions.

packaging design, cultural fusion, social impact, Asian aesthetics, discrimination awareness, charitable merchandise

— Adam Dawson

CITATION : "Adam Dawson. 'Love Is Invisible Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449984 (Accessed on June 07, 2025)"