John John Retail is an innovative retail interior design project conceived and executed by architect Fernanda Marques, representing a sophisticated fusion of contemporary urban aesthetics with vintage elements. The distinctive design, which earned a Silver A' Design Award in the Interior Space, Retail and Exhibition Design category, features a striking entrance marked by an ebonized timber tunnel displaying the brand's logo in a unique way. The interior space is characterized by its eclectic setting, incorporating carefully curated vintage furniture, playful art pieces, and objects deliberately displaced from their original context to create an engaging shopping environment. The sophisticated lighting design, crafted by Guinter Parschalk, strategically blocks natural light to maintain complete control over the ambiance, while the deliberate use of free-standing furnishings ensures maximum flexibility in styling and layout configuration. The space planning demonstrates particular attention to customer flow, with the menswear section thoughtfully positioned at the front of the store for optimal accessibility. Dark wood tones dominate the interior palette, punctuated by strategic color accents that highlight specific areas and merchandise displays. This award-winning retail design, completed in March 2012, exemplifies excellence in commercial interior architecture through its innovative approach to space utilization, sophisticated material selection, and careful consideration of both aesthetic and functional requirements, earning recognition from the prestigious A' Design Award for its contribution to advancing retail design standards.
retail interior design, contemporary urban aesthetics, vintage elements, commercial architecture, lighting design, spatial planning
CITATION : "Adam Dawson. 'John John Retail.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449961 (Accessed on July 16, 2025)"
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