Lamay Island's Souvenir Series Brand Packaging Design

Lamay Island's Souvenir Series Brand Packaging Design

Lamay Island's Souvenir Series Brand Packaging Design is an innovative packaging solution that exemplifies the integration of cultural heritage, environmental consciousness, and functional design in contemporary packaging design. Created for a traditional dried fish product from Taiwan's offshore Lamay Island (Siao Liouciou), this sophisticated design system seamlessly combines local cultural elements with modern packaging requirements. The design's primary visual motif features the island's iconic Stone Vase landmark, effectively connecting the product to its geographical and cultural origins. The packaging system incorporates several innovative features, including a zipper bag mechanism for preserving product freshness and a magnetic cover that enhances the gift-giving experience. Measuring W34cm x D23cm x H6cm, the outer box employs premium materials and advanced printing techniques, including bronze gold special coloring and partial bright film technology to achieve a superior tactile and visual finish. The design's environmental consciousness is demonstrated through its secondary function as a storage container after the product's consumption, embodying the principles of sustainable design. This thoughtful approach to packaging design, which won a Bronze A' Design Award in the Packaging Design category, successfully addresses multiple design challenges including product preservation, gift-presentation, and environmental sustainability while effectively communicating the product's marine heritage and local cultural significance through its visual elements.

packaging design, cultural heritage, sustainable packaging, marine products, gift packaging, visual identity

— Adam Dawson

CITATION : "Adam Dawson. 'Lamay Island's Souvenir Series Brand Packaging Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449957 (Accessed on June 04, 2025)"