Networking Showroom, Retail is an innovative interior design concept that revolutionizes the traditional retail experience by emphasizing the interconnected nature of global sports merchandise distribution through architectural elements and spatial design. This sophisticated retail environment, spanning 620/120m2, employs concrete as its foundational material to symbolize the departure from natural textures while incorporating structural iron drill shelves that integrate seamlessly with the space's thematic elements. The design philosophy reflects the complex international supply chain of sports materials, from European design studios to Asian manufacturing facilities, ultimately reaching consumers worldwide. The showroom's distinctive features include self-leveling concrete slabs in standard dimensions on both walls and floors, enhanced by carefully applied logos, slogans, and shapes using masking techniques. The space showcases a futuristic aesthetic through custom-manufactured elements, including CNC-cut stainless steel components that create an impression of injection-molded furniture seamlessly integrated into the environment. This award-winning design, recognized with an Iron A' Design Award in the Interior Space, Retail and Exhibition Design category, demonstrates exceptional innovation in retail space utilization while effectively balancing functionality with aesthetic appeal. The project, completed over a six-month period in Istanbul, overcame significant challenges including maintaining business operations during construction and implementing non-standard manufacturing techniques. The design successfully creates an immersive environment that encourages customer engagement and purchase behavior through thoughtful spatial adaptation and product presentation, while reflecting the global nature of contemporary retail networks.
retail design, showroom innovation, spatial architecture, commercial interior, sports merchandise display, contemporary retail space
CITATION : "Adam Dawson. 'Networking Showroom, Retail.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449705 (Accessed on June 29, 2025)"
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