Mariposa - premium red wine Premium Red Wine is an exquisitely designed premium wine packaging that exemplifies the harmonious fusion of artistic elegance and functional design, created by German designer Vladimir N. Bratchenko in collaboration with Konstantin Y. Kalugin in June 2013. The distinctive design draws inspiration from butterfly jewelry artworks by B. Indrikov, featuring an intricate butterfly pattern meticulously rendered in gold and ruby enamel that adorns the graceful bottle silhouette. This sophisticated packaging design demonstrates exceptional attention to detail in its material selection, combining glass, metal, and enamel to create a luxurious presentation that elevates the wine-drinking experience. The design's innovative approach to premium wine packaging earned recognition with a Silver A' Design Award in the Packaging Design category in 2014, acknowledging its outstanding contribution to packaging design excellence. The creation successfully merges aesthetic appeal with practical functionality, employing refined craftsmanship to transform a traditional wine bottle into an artistic statement piece. The butterfly motif, executed with precision and artistic sensitivity, serves as both a decorative element and a brand identifier, while the carefully considered use of premium materials enhances the perceived value of the contained wine product. This design exemplifies how packaging can transcend its primary protective function to become an integral part of the luxury wine experience, demonstrating innovation in the premium beverage packaging sector.
premium wine packaging, butterfly design motif, luxury beverage presentation, metallic enamel decoration, artistic bottle design, contemporary wine branding
CITATION : "Adam Dawson. 'Mariposa - Premium Red Wine Premium Red Wine.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449701 (Accessed on July 17, 2025)"
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