ArchiTypo-524A Corporate Identity

ArchiTypo-524A Corporate Identity

ArchiTypo-524A Corporate Identity is an innovative visual communication system that masterfully integrates Traditional Chinese characters, Arabic numerals, and English typography to create a sophisticated architectural branding solution. Designed by ZHOU Wenjun, this corporate identity system exemplifies the harmonious fusion of Eastern and Western design philosophies through its modular approach to typography and architectural elements. The design's foundation centers on the creative interpretation of the numbers 524 across multiple writing systems, demonstrating exceptional versatility in cross-cultural communication. Distinguished by its minimalist color palette of black, white, and concrete gray, the identity system employs advanced production techniques including laser engraving and embossing to create tactile depth and visual interest. A notable feature is the innovative use of translucent Japanese paper with reverse printing, which achieves a distinctive concrete-like appearance that references architectural materials. The comprehensive system encompasses various touchpoints including business cards, envelopes, a tear-off calendar, and specialized sketch papers that incorporate functional grid systems for architectural work. This sophisticated approach to corporate identity earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in bridging typographic design with architectural principles. The system's thoughtful integration of practical elements, such as scale-friendly graphics and multi-functional sketching papers, demonstrates a deep understanding of architectural practice needs while maintaining aesthetic coherence across all applications.

corporate identity design, architectural branding, typographic integration, cross-cultural communication, minimalist design, modular typography

— Adam Dawson

CITATION : "Adam Dawson. 'ArchiTypo-524A Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449608 (Accessed on March 14, 2025)"