Biblioteche Di Roma Rebranding

Biblioteche Di Roma Rebranding

Biblioteche di Roma Rebranding is a comprehensive visual identity redesign project that revolutionized the public library system's brand image, earning recognition with a Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. This strategic rebranding initiative, completed in 2021, transformed the traditional closed book symbol into an open book design, representing accessibility and modernization while maintaining historical continuity. The project encompassed a complete overhaul of visual elements, implementing a clean, essential graphic system that effectively communicates with both local and international audiences. The redesign marked the institution's twenty-fifth anniversary by creating a more contemporary and accessible brand identity, featuring a sophisticated visual language that seamlessly integrates across multiple touchpoints including stationery systems, digital platforms, advertising materials, out-of-home media, and comprehensive signage solutions. The innovative approach focused on simplification and modernization while preserving the core values of the institution, resulting in a cohesive visual system that enhances user recognition and engagement. The project's success lies in its ability to transform complex institutional communication into an approachable, modern visual language that effectively bridges traditional library services with contemporary design sensibilities, demonstrating exceptional achievement in strategic branding, visual communication, and public sector design innovation.

brand identity design, public library branding, institutional rebranding, visual communication system, cultural institution design, graphic design innovation

— Adam Dawson

CITATION : "Adam Dawson. 'Biblioteche Di Roma Rebranding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449581 (Accessed on April 21, 2025)"