Amandines Biscuits Packaging Product-Packaging Integration is an innovative packaging design solution that exemplifies the seamless fusion of form and function in premium confectionery presentation. This sophisticated packaging system demonstrates exceptional versatility through its unique tri-positional display capability, allowing the product to be merchandised in three distinct orientations: upright for prominent retail visibility, sideways for space-efficient presentation, and horizontal for optimal sharing experiences. The design employs a carefully engineered construction utilizing Korsnäs Carton Holder 380g/m2 and Carton Tray 320g/m2 with PET lamination, complemented by a protective PP plastic bag, creating a premium presentation while maintaining cost-effectiveness. Drawing inspiration from French bakery traditions, the design elevates the humble Amandines biscuit to a premium market position through thoughtful material selection and structural innovation. The packaging solution addresses multiple commercial and practical challenges, including product protection, efficient production integration, and distribution optimization, while maintaining visual appeal across various retail environments. This design, which earned a Bronze A' Design Award in the Packaging Design category, represents a significant achievement in packaging innovation, demonstrating how strategic design thinking can transform a traditional product into a premium offering through packaging alone. The solution's success lies in its ability to balance aesthetic sophistication with practical functionality, creating a memorable brand experience while adhering to commercial production constraints.
packaging design innovation, premium confectionery packaging, retail display optimization, sustainable materials integration, structural packaging engineering, brand elevation through design
CITATION : "Adam Dawson. 'Amandines Biscuits Packaging Product-Packaging Integration.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449550 (Accessed on June 03, 2025)"
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