All Love In Town Sales&Exhibition Center Exhibition and Negotiation is an innovative interior design project that revolutionizes the concept of commercial exhibition spaces through its distinctive underwater-themed aesthetic and functional layout. Located at the intersection of Xixiang Avenue and Xinhu Road in Shenzhen's Baoan District, this 1,500-square-meter space masterfully combines artistic elements with business functionality, creating an immersive environment that transforms the traditional sales center paradigm. The design, which earned a Silver A' Design Award in Interior Space, Retail and Exhibition Design, features an intricate composition of unconventional materials including light bulbs, ping pong balls, and stainless steel spheres to create a mesmerizing underwater atmosphere. The space is strategically divided into four main sections: reception hall, exhibition area, negotiation area, and office space, with a carefully planned visitor flow that enhances the commercial experience. The entrance features a striking LOGO wall composed of 10,800 stainless steel balls and 25,000 chrome-plated balls, while the negotiation area showcases 140 crystal glass lights that create the illusion of underwater bubbles. The design incorporates innovative elements such as a glass walkway over a water feature, walls adorned with thousands of ping pong balls illuminated by warm yellow lighting, and a 180-degree 3D arc-shaped screen in the audio display area. This groundbreaking approach to commercial space design not only achieved remarkable aesthetic results but also demonstrated exceptional commercial success, completing its sales objectives within three months, setting a new standard in the industry for exhibition center design.
exhibition design, underwater theme, commercial space, interior innovation, spatial flow, immersive environment
CITATION : "Adam Dawson. 'All Love In Town Sales&Exhibition Center Exhibition And Negotiation.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449487 (Accessed on April 07, 2025)"
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