Zhi Hou Chinese Baijiu Packaging is an innovative alcoholic beverage packaging design that exemplifies the harmonious fusion of traditional Chinese spirits culture with contemporary design aesthetics. Created by designer Xiongbo Deng, this distinctive packaging solution transforms the conventional baijiu bottle into a spherical form that cleverly mimics the appearance of a citrus fruit, directly reflecting its unique citrus-brewing production method which requires twenty pounds of citrus to produce one pound of baijiu. The design features a meticulously crafted glass bottle with irregular bulges along its shoulders to break visual monotony, complemented by a zinc alloy bottle cap that ingeniously simulates citrus branches. The overall dimensions of 150mm x 150mm x 165mm create a perfectly balanced proportion, while the integration of an orange cloth bag enhances the citrus fruit simulation. This sophisticated packaging solution, which earned the Silver A' Design Award in the Packaging Design category, demonstrates exceptional attention to detail in its execution, from the textured glass surface that replicates the natural wrinkles of citrus peel to the exposed bottle cap that completes the botanical representation. The design successfully communicates the product's premium positioning and unique brewing process through its visual elements, while maintaining functionality and user convenience. The innovative approach to packaging design not only serves its primary purpose of product protection and brand communication but also creates an immediate visual connection to the product's distinctive citrus-infused character, setting new standards in the presentation of traditional Chinese spirits in the contemporary market.
Chinese baijiu packaging, citrus-inspired design, premium spirits packaging, traditional beverage design, innovative bottle design, cultural packaging aesthetics
CITATION : "Adam Dawson. 'Zhi Hou Chinese Baijiu Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449475 (Accessed on June 24, 2025)"
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