Idea Door Exhibition space is an innovative multidimensional and synchronic spatial installation designed by Zheng Peng and Kun, which garnered recognition with a Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category. This sophisticated exhibition space, spanning 36 square meters, represents a groundbreaking fusion of physical architecture and augmented reality technology, featuring windows and doors extending in four directions to create dynamic interactions between interior and exterior spaces. The design's conceptual foundation emerges from the transformation of two-dimensional corporate identity elements into a three-dimensional experiential environment, embodying principles of openness, tolerance, and diversified development. The installation's distinctive feature lies in its implementation of augmented reality (AR) technology, which enables the superposition of virtual environments onto physical spaces, facilitating a seamless transition from two-dimensional to multi-dimensional display formats. The structure employs a carefully curated selection of materials, including soft film, carpet, and white baked paint plates, to achieve its aesthetic and functional objectives. This pioneering project, completed in December 2012, demonstrates significant advancement in exhibition design methodology, particularly in its application of AR technology for corporate image display, setting new standards for interactive exhibition spaces. The design successfully overcomes the challenge of effective audience engagement through AR technology, creating an immersive experience that enhances visitors' perception and understanding of displayed content through the sophisticated integration of computer-generated virtual elements with physical reality.
exhibition design, augmented reality technology, interactive space, multidimensional display, spatial installation, corporate showcase
CITATION : "Adam Dawson. 'Idea Door Exhibition Space.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449434 (Accessed on April 23, 2025)"
We have 216.475 Topics and 472.432 Entries and Idea Door Exhibition Space has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Idea Door Exhibition Space today.