Islamic Identity Branding Islamic Identity

Islamic Identity Branding Islamic Identity

Islamic Identity Branding Islamic Identity is an innovative design project that exemplifies the harmonious fusion of traditional Islamic artistic elements with contemporary design principles, created by designer Lama Ajeenah. This sophisticated brand identity system, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, masterfully integrates geometric fundamentals of Islamic art—specifically the circle and square—to create a distinctive visual language that bridges classical and modern aesthetics. The design's foundational concept revolves around the deliberate juxtaposition of traditional Islamic ornamentation with contemporary design sensibilities, manifesting through a carefully constructed pattern system that avoids repetition within individual applications to maintain visual sophistication. The identity system, developed in 2012 in Jeddah, Saudi Arabia, employs a refined silver color palette to emphasize its modern and luxurious character while maintaining cultural authenticity. The design's technical execution spans multiple formats, including precisely dimensioned letterheads (210mm x 297mm), business cards (89mm × 51mm), and envelopes (230mm x 110mm), each featuring an asymmetrical structure that emphasizes modern design while incorporating centrally placed circular elements that reference traditional Islamic artistic principles. This project represents a significant achievement in cultural design synthesis, demonstrating how traditional Islamic artistic principles can be reinterpreted through a contemporary lens while maintaining their essential cultural integrity and spiritual significance. The identity system successfully addresses the unique challenge of representing both interior and graphic design disciplines through its geometric vocabulary, creating a cohesive visual system that resonates with both traditional values and contemporary design sensibilities.

Islamic design, geometric patterns, brand identity, cultural fusion, contemporary Islamic art, visual communication

— Adam Dawson

CITATION : "Adam Dawson. 'Islamic Identity Branding Islamic Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449255 (Accessed on April 23, 2025)"