Amal Film Festival Advertising Poster

Amal Film Festival Advertising Poster

Amal Film Festival Advertising poster is a culturally significant visual communication design that exemplifies the harmonious fusion of Arabic and European aesthetic sensibilities, created to promote cultural dialogue through cinema. This thoughtfully crafted A2-sized (420 x 594 mm) poster, designed by Lama Ajeenah at Barnbrook studio in London, masterfully integrates bilingual typography featuring both Arabic and Latin scripts, centered around the word Amal (meaning hope). The design's sophisticated composition incorporates symbolic elements such as the crescent and cross, representing the intersection of Islamic and Christian cultural traditions, while maintaining visual coherence through careful typographic arrangement and meaningful symbolism. Printed on semi-glossy paper, the poster employs a deliberate color palette that reflects the rich cultural heritage of Spain and Arab nations, serving as a visual bridge between these distinct yet interconnected civilizations. The design, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional technical excellence in addressing the complex challenge of creating visual harmony between different religious and linguistic elements. The poster's conceptual framework extends beyond mere promotional purposes, embodying the festival's mission to facilitate cultural understanding and celebrate diversity through the universal language of cinema, while effectively communicating themes of hope, peace, and cross-cultural dialogue within the Spanish social context.

advertising design, cultural fusion, bilingual typography, festival promotion, visual communication, peace symbolism

— Adam Dawson

CITATION : "Adam Dawson. 'Amal Film Festival Advertising Poster.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449253 (Accessed on July 06, 2025)"