kt wiz baseball team Brand Identity is a comprehensive visual branding system developed in 2013 that revolutionized sports team identity design in South Korea's professional baseball league. The identity system centers around the concept of 'burst of magic,' incorporating sophisticated design elements that symbolize wizardry and exceptional athletic prowess. The design thoughtfully integrates regional characteristics of Suwon city, featuring the iconic Banghwasuryujeong Watchtower of Suwon Castle within its emblem, creating a strong connection with the local community. This innovative approach to sports branding demonstrates exceptional attention to detail across multiple touchpoints, from the initial symbol utilizing two characters (based on extensive fan research with 530 participants) to the comprehensive application across digital and physical platforms. The visual system, which earned a Gold A' Design Award in the Graphics, Illustration and Visual Communication Design category, showcases technical excellence through its sophisticated use of traditional Korean architectural elements combined with modern design principles. The brand identity's development involved thorough research of 125 sports branding cases and 113 sports branded products, resulting in a cohesive system that effectively communicates both magical elements and athletic excellence through its visual language. The design successfully implements a consistent theme across various applications, including vehicle graphics, signage panels, and digital platforms, while maintaining its distinctive character through carefully crafted elements such as the eye symbol and outline treatments that reinforce the 'burst of magic' concept.
sports branding, visual identity system, professional baseball, magical elements, community integration, brand architecture
CITATION : "Adam Dawson. 'Kt Wiz Baseball Team Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449242 (Accessed on June 19, 2025)"
We have 216.545 Topics and 472.615 Entries and Kt Wiz Baseball Team Brand Identity has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Kt Wiz Baseball Team Brand Identity today.