ABSTRAIRE artisan cheese Artisan Cheese is an innovative packaging design concept that revolutionizes the presentation of artisanal cheese products through its distinctive geometric form and sophisticated branding approach. Developed by designers Jia-Ru Lin and prof. Thomas Delaney, this packaging solution represents a significant departure from traditional cheese packaging conventions, featuring a modern interpretation that combines angular and curved elements in its structural design. The product, which earned recognition with an Iron A' Design Award in the Packaging Design category, showcases Vermont-sourced organic milk cheese through an intelligent color-coding system: blue for bleu d'Auvergne (cow's milk), yellow for crottin de chavignol (goat's milk), and pink for tome au marc (sheep's milk). The design's dimensions of 70mm x 90mm x 100mm accommodate 8 ounces of artisanal cheese, while its sophisticated aesthetic is enhanced by gold-plated logo elements contrasting against the paper carton construction. This packaging innovation, conceived in New York during 2013, demonstrates exceptional consideration for user interaction, allowing effortless access to the product while maintaining its premium market positioning. The design successfully bridges the gap between traditional artisanal cheese-making heritage, dating back to 1991, and contemporary luxury food packaging demands, targeting discerning consumers who appreciate both gastronomic excellence and refined design aesthetics. The project exemplifies how structural packaging design can elevate a traditional food product through thoughtful consideration of form, function, and brand identity, while maintaining practical considerations for product protection and consumer accessibility.
artisanal cheese packaging, geometric design, luxury food branding, sustainable packaging, organic dairy products, premium food packaging
CITATION : "Adam Dawson. 'ABSTRAIRE Artisan Cheese Artisan Cheese.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449135 (Accessed on June 06, 2025)"
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