Les Vergers de L'Empereur Branding & Containers is an innovative packaging and branding design project that exemplifies the harmonious fusion of historical heritage and contemporary ecological consciousness. Created by Belgian designers Rebeka Bahadorani and Kevin Matagne, this comprehensive design solution encompasses a diverse range of containers for apple-derived products, including apple juice, sparkling apple juice, stewed apple, cidre, and cosmetic items developed through pomotherapy. The design draws profound inspiration from its historically significant location on the Waterloo battlefield in Belgium, specifically where Napoleon's personal guards were stationed, incorporating 17th-century artistic elements into its aesthetic vocabulary. The project's distinctive approach manifests through containers meticulously designed to echo 17th-century models while emphasizing the plantation's commitment to natural, ecological, and organic principles through the thoughtful selection of simple, sustainable materials. This Bronze A' Design Award-winning work in the Packaging Design category demonstrates exceptional attention to brand storytelling, combining historical reverence with contemporary environmental consciousness. The design successfully addresses multiple product categories while maintaining a cohesive visual identity that reflects both the heritage of its location and the organic nature of its contents, representing a month-long development process that culminated in a design solution perfectly timed for the 200th anniversary of the Battle of Waterloo.
Historical packaging design, organic product branding, sustainable container design, apple product packaging, heritage-inspired design, ecological packaging solutions
CITATION : "Adam Dawson. 'Les Vergers De L'Empereur Branding & Containers.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448998 (Accessed on June 07, 2025)"
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