China Qing Tea Beverage Packaging

China Qing Tea Beverage Packaging

China Qing Tea Beverage Packaging is an innovative beverage packaging design that exemplifies the harmonious fusion of traditional Chinese tea culture with contemporary minimalist aesthetics. Created by designer Dingding Li, this sophisticated packaging solution features a smooth, cylindrical PET polyester bottle with a white cap and distinctive turquoise-orange colorway, enhanced by subtle Chinese and English typographic elements achieved through laser engraving and screen printing techniques. The design's intellectual approach is manifested in its dual-nature presentation: when adorned with its artfully designed labels, it presents two explicit tea varieties, yet when the labels are removed, it transforms into a pure, mysterious vessel containing limpid drinks. The packaging's dimensions, measuring 60mm in diameter and 180mm in height, are carefully calculated to provide optimal ergonomics and visual balance. The design draws profound inspiration from the Tang Dynasty's Bodhi Buddhist Hymn, incorporating philosophical elements that speak to the essence of simplicity and clarity. This award-winning design, recognized with a Bronze A' Design Award in the Packaging Design category, demonstrates exceptional attention to detail in its execution, from the environmentally conscious material selection to the sophisticated printing processes including spot color and hot silver treatments. The removable label system, measuring 220mm x 60mm, introduces an interactive element that enhances consumer engagement while celebrating the distinct characteristics of Oolong Tea, known traditionally as Qing Tea in China. The design successfully challenges market conventions by presenting a refined, minimalist alternative to typical bottled tea packaging, effectively communicating both product quality and cultural heritage through its thoughtful integration of form and function.

beverage packaging design, Chinese tea culture, minimalist aesthetics, sustainable packaging, interactive label design, contemporary brand identity

— Adam Dawson

CITATION : "Adam Dawson. 'China Qing Tea Beverage Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448855 (Accessed on January 02, 2025)"