Beauty from Underneath Packaging is an innovative packaging design concept that embodies the philosophy of revealing inner beauty through a sophisticated multi-layered approach. This groundbreaking design, created by Swiss designer Birger Linke, represents a paradigm shift in medical skincare packaging by incorporating a visual metaphor that aligns with the product's core message of natural enhancement. The design's distinctive feature lies in its strategic implementation of multiple layers that systematically reveal the product beneath, creating an interactive experience that mirrors the brand's commitment to non-invasive beauty solutions. Developed for a French-Chinese medical skincare brand, this packaging design masterfully integrates functional requirements with aesthetic considerations, employing a sophisticated visual language that communicates the brand's premium positioning in the medical skincare sector. The design's innovative approach earned recognition with an Iron A' Design Award in the Packaging Design category, acknowledging its contribution to the field of packaging design through its unique interpretation of beauty enhancement concepts. The multi-layered packaging solution not only serves its practical purpose but also creates an engaging user experience that reinforces the brand's philosophy of accessible beauty enhancement. This design exemplifies how packaging can transcend its primary function of product protection to become a powerful communicator of brand values and product philosophy, particularly in the premium skincare sector where presentation plays a crucial role in consumer perception and market positioning.
packaging design, medical skincare, premium aesthetics, multi-layer approach, brand communication, visual metaphor
CITATION : "Adam Dawson. 'Beauty From Underneath Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448501 (Accessed on August 02, 2025)"
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