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Alaskan Rock Vodka


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Alaskan Rock Vodka

Alaskan Rock Vodka is a premium Australian spirit distinguished by its innovative packaging design, which earned recognition with a Bronze A' Design Award in the Packaging Design category. The design exemplifies a harmonious blend of form and function, featuring a distinctive rectangular black glass bottle with raised lettering wrapped around its side, rendered in crisp white contrast. The bottle's most notable design element is its pronounced punt, sculpted to evoke an idealized Alaskan mountain range and highlighted by a precise white line, creating a sophisticated visual metaphor that connects the brand name to its physical manifestation. This artisanal spirit, conceived and designed in Sydney, represents a significant achievement in premium beverage packaging, combining traditional craftsmanship with contemporary design sensibilities. Each bottle undergoes meticulous hand-finishing processes, including the application of white decals to the raised lettering and mountain line detail, complemented by a unique hollow closure design featuring the product logo in burnt orange. The packaging demonstrates exceptional attention to technical considerations, measuring 118mm in width, 78mm in depth, and 178mm in height, with a weight of 1 kilogram empty and 2 kilograms when filled. The design's interactive qualities are particularly noteworthy, as the black glass transforms to a matte, frosty finish when frozen, gradually revealing its glossy surface as it returns to room temperature, creating an engaging visual experience that enhances the product's premium positioning in the spirits market.

premium spirits, artisanal vodka, packaging design, black glass bottle, Australian distillery, hand-finished packaging

Adam Dawson

CITATION : "Adam Dawson. 'Alaskan Rock Vodka.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448391 (Accessed on February 05, 2025)"


Alaskan Rock Vodka Definition
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