A Inc Corporate Identity is a sophisticated corporate identity system designed by Japanese designer Yu Morisawa, exemplifying a thoughtful approach to visual brand representation through its innovative use of color and symbolism. The design's cornerstone is a distinctive logo featuring a single letter A composed of overlapping striped patterns, which serves as a powerful metaphor for the organization's collective strength and diversity. This corporate identity system, completed in Tokyo in 2020, employs a dynamic color palette to express the limitless energy and potential of each employee, while the striped pattern in the logo visualizes how the company is formed through the collaborative synergy of individuals. The design's implementation demonstrates remarkable versatility through customizable business cards (91mm x 55mm) and envelopes (235mm x 120mm), where recipients can select their preferred colors, creating a personalized connection with the brand. The logo's embossed treatment provides a subtle yet sophisticated tactile element that balances the bold color choices. This corporate identity system, recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully addresses the challenge of creating a meaningful single-letter logo while effectively communicating the company's vision of illuminating human potential and fostering a world that celebrates individual preferences. The design's strategic approach to visual communication has proven particularly effective for Japan's largest influencer network, supporting their mission of creating and nurturing brand communities through digital influence.
corporate identity design, brand identity system, logo design, visual communication, color psychology, employee engagement
CITATION : "Adam Dawson. 'A Inc Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448353 (Accessed on March 14, 2025)"
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