Bigelow Tea Rebrand Tea Gift Set is an innovative packaging design concept that revolutionizes the traditional tea consumption experience through a sophisticated and contemporary approach. Created by New York-based designer Brielle Wilson, this high-end gift set represents a significant reimagining of tea packaging design, featuring an ingenious product delivery system where signature teas are transformed into dissolvable powder spheres, individually encased in diamond-rotated cubes measuring 1 inch on each side. The distinctive pyramid-inspired structure, measuring 6 x 6 x 5.5 inches, demonstrates exceptional attention to detail through its gold foil hot-stamped and embossed graphic elements, creating a harmonious blend of modern aesthetics and classical elegance. This innovative packaging solution, which earned the Silver A' Design Award in the Packaging Design category, addresses the growing demand for on-the-go tea consumption while maintaining a premium market position. The design's unique structural elements and sophisticated presentation make it suitable for both retail display and home decoration, appealing to a broad demographic of tea enthusiasts aged 18-60. The project, completed between October 2013 and January 2014, successfully bridges the gap between traditional tea heritage and contemporary design sensibilities, offering a fresh perspective on tea packaging that combines functionality with aesthetic appeal.
tea packaging design, innovative product delivery, luxury gift set, dissolvable tea spheres, premium packaging solution, contemporary tea presentation
CITATION : "Adam Dawson. 'Bigelow Tea Rebrand Tea Gift Set.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448240 (Accessed on April 21, 2025)"
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