Yunnan Baiyao Children Toothpaste is an innovative pediatric oral care product featuring a distinctive cloud-shaped character design that revolutionizes children's dental care packaging. Created by designer Tiger Pan and team in Shenzhen, this packaging design represents a significant advancement in children's consumer products through its thoughtful integration of user experience and sustainable materials. The design's primary innovation lies in its cloud baby IP image, which establishes an emotional connection between mothers and children while meeting practical retail display requirements for both horizontal and vertical shelf placement. The packaging, crafted from environmentally conscious PLA polylactic acid material with a degradation period of 2-10 months, demonstrates a commitment to sustainability in children's product design. The creative approach incorporates children's drawing styles and playful elements, including strawberry graphics that can be assembled into larger visual symbols, facilitating intuitive communication with young users. The design, measuring 46mm in width, 39mm in depth, and 159mm in height, features a carefully considered layout that enables easy product recognition from a distance. This packaging design, which won the Bronze A' Design Award in the Packaging Design category, exemplifies how contemporary design can address both functional requirements and emotional engagement while maintaining environmental responsibility. The project successfully rejuvenated a traditional product for modern consumers through its innovative use of personalized expressions, child-like illustrations, and strategic brand elements, creating a cohesive visual system that appeals to both children and parents.
pediatric oral care, sustainable packaging design, children product design, cloud character design, eco-friendly materials, innovative toothpaste packaging
CITATION : "Adam Dawson. 'Yunnan Baiyao Children Toothpaste.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448216 (Accessed on July 07, 2025)"
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