JOHNNIE WALKER signature blend Collateral materials is a sophisticated collection of premium marketing materials designed for an exclusive event held at the British Ambassador's residence in Japan, exemplifying the pinnacle of luxury brand communication through meticulous attention to detail and exceptional craftsmanship. This comprehensive suite of promotional materials, which earned the Bronze A' Design Award in the Advertising, Marketing and Communication Design category, encompasses an array of carefully crafted items including business cards, shopping bags, leaflets, and instructional booklets, each produced using select materials and specialized printing techniques to convey an elevated brand experience. Developed by E-graphics communications under the creative direction of Yoshitaka Nonaka, with art direction by Eriko Takahashi and copy by Koji Yoshii, these materials were specifically designed to support an intimate event where distinguished guests could experience personalized blend creation by a master blender. The design philosophy transcends conventional luxury paradigms by emphasizing tactile quality and sophisticated materiality, creating a tangible connection between the premium nature of the product and its physical representation in marketing collateral. The materials serve both functional and aesthetic purposes, providing necessary information while maintaining an exceptional level of refinement that reflects the exclusivity of the event and the brand's heritage. This project demonstrates how thoughtful material selection and precise execution in promotional materials can effectively communicate brand values and enhance the overall customer experience in luxury marketing.
premium collateral design, luxury brand materials, exclusive event marketing, sophisticated print production, high-end promotional materials, custom marketing collateral
CITATION : "Adam Dawson. 'JOHNNIE WALKER Signature Blend Collateral Materials.' Design+Encyclopedia. https://design-encyclopedia.com/?E=448040 (Accessed on July 16, 2025)"
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