ReForm Plastic Brand Identity Design

ReForm Plastic Brand Identity Design

ReForm Plastic Brand Identity Design is an innovative visual branding system that exemplifies the intersection of sustainable design principles and corporate identity development, created by Vietnamese designer Giang Nguyen. This comprehensive brand identity project, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, uniquely incorporates the distinctive surface textures of recycled plastic boards into its visual language, creating a dynamic and evolving design system that grows with the brand's production capabilities. The identity design effectively communicates the enterprise's commitment to addressing plastic waste issues and promoting circular economy principles through its visual elements. Developed between July and October 2021, the project successfully overcame the challenge of redesigning an existing brand identity during a period of rapid expansion without compromising public perception. The design's innovative approach lies in its generative nature, where new board textures continuously contribute to an expanding library of brand assets, ensuring both visual consistency and creative flexibility. This systematic approach to brand identity design demonstrates exceptional strategic thinking in linking physical product characteristics with visual communication elements, while simultaneously addressing social and environmental concerns through design. The identity system serves multiple functions: it visually represents the brand's commitment to sustainability, supports its social enterprise mission, and creates a cohesive visual language that can adapt to the organization's growth across Southeast Asia and Africa.

sustainable design, visual branding, circular economy, recycled materials, social enterprise, environmental communication

— Adam Dawson

CITATION : "Adam Dawson. 'ReForm Plastic Brand Identity Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447961 (Accessed on July 03, 2025)"