World Graphic Day Poster Exhibition Visual Identity is an innovative visual communication design project that masterfully combines the symbolism of a rolled poster with map point iconography to create a cohesive identity system for an international poster exhibition. Created by Iranian designer Morteza Farahnak, this Bronze A' Design Award-winning design solution elegantly addresses the challenge of representing a global design event through a distinctive cone-shaped visual element that serves multiple functions. The design's primary component features a stylized rolled poster that, when viewed from above, resembles a map pin marker, creating a clever visual metaphor that connects the exhibition's local presence with its international scope. This dual-purpose visual element was implemented throughout the exhibition system, functioning both as name tags for individual artworks and as country indicators for the participating designers from various nations including Mexico, Spain, Germany, the United States, Japan, Turkey, and Iran. The design demonstrates exceptional versatility in its application, maintaining consistency across different scales and formats while effectively communicating the exhibition's international character. The minimalist approach, guided by the principle of less is more, successfully bridges the gap between design professionals and general audiences, making the exhibition's visual language accessible yet sophisticated. The identity system was implemented for an exhibition featuring 37 international designers, creating a unified visual framework that facilitated cultural exchange and intergenerational dialogue among designers expressing their unique perspectives on World Graphic Day. The technical execution involved digital printing on foam-board for the tags, measuring 75mm in width, 5mm in depth, and 150mm in height, while the accompanying posters were produced at 100 x 70 cm, creating a comprehensive and professionally realized exhibition environment.
visual identity design, international exhibition branding, poster design, wayfinding system, cultural event graphics, exhibition signage
CITATION : "Adam Dawson. 'World Graphic Day Poster Exhibition Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447936 (Accessed on June 07, 2025)"
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