La Gondola bio Card Box is an innovative eco-conscious packaging design solution that exemplifies sustainable practices in the seafood industry, specifically created for preserved fish products. This thoughtfully crafted packaging design, developed by Portuguese designer Ana Lisa Luças, represents a significant departure from conventional packaging approaches through its innovative use of recycled materials and minimalist two-color printing scheme, which effectively reduces production costs and minimizes ink waste. The design's distinguishing features include the deliberate exposure of the recycled cardboard's natural surface instead of utilizing the traditional white side, thereby reinforcing its environmental credentials through visual means. The packaging's dimensions of 110mm x 64mm x 25mm are optimized for practical storage and display purposes, while its ingenious puzzle-like design spans two faces of the box, creating an expanded visual canvas that enhances brand visibility and consumer engagement. This award-winning design, which earned a Bronze A' Design Award in the Packaging Design category, demonstrates exceptional innovation in addressing the challenges of multilingual packaging requirements through a novel approach of creating separate language variants within the same printing plan, rather than cramming multiple languages onto each individual package. The design successfully balances modern aesthetic sensibilities with practical functionality, incorporating sustainable principles while maintaining brand identity and product differentiation through subtle color variations in the bio lettering, enabling consumers to easily distinguish between different fish varieties. The project, which was developed between June 2013 and April 2014, represents a significant advancement in sustainable packaging design, particularly within the traditional Portuguese fish canning industry, where it has helped bridge the gap between conventional packaging expectations and contemporary environmental concerns.
sustainable packaging, eco-friendly design, recycled materials, seafood packaging, minimalist printing, consumer engagement
CITATION : "Adam Dawson. 'La Gondola Bio Card Box.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447857 (Accessed on July 16, 2025)"
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