Luckin 2.0 Drip Coffee Packaging is an innovative and aesthetically sophisticated packaging design solution that revolutionizes the presentation of premium drip coffee products, created by renowned designer Tiger Pan and his team. This comprehensive packaging redesign, which earned the prestigious Silver A' Design Award in the Packaging Design category, represents a significant evolution in coffee packaging design, featuring meticulously crafted illustrations of local flora and fauna from various coffee-producing regions, including Africa and Yunnan. The design employs a sophisticated production technique combining four-color printing with matte black hot stamping for the logo and matte silver labeling, creating a premium visual aesthetic within its precise dimensions of 75mm width, 110mm length, and 125mm height. The packaging system notably maintains fundamental visual rules while introducing vibrant color schemes that distinguish five distinct coffee varieties, each showcasing unique origin stories through detailed environmental illustrations. This design approach successfully balances professional information presentation with youth-oriented aesthetics, eliminating excessive marketing language in favor of clear, direct communication. The packaging's innovative approach to visual storytelling and product differentiation demonstrates exceptional consideration for online retail channels, while its eco-friendly imagery and sophisticated color palette effectively communicate both product origin and environmental consciousness, marking a significant advancement in contemporary coffee packaging design.
sustainable packaging design, premium coffee packaging, environmental illustration, origin-specific design, retail shelf impact, consumer experience enhancement
CITATION : "Adam Dawson. 'Luckin 2.0 Drip Coffee Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447686 (Accessed on July 09, 2025)"
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