Lokum Naslada Packaging is an innovative packaging design solution for traditional Bulgarian rose-flavored delights that masterfully combines cultural heritage with contemporary design sensibilities. This distinctive packaging design, created in 2014, features a thoughtfully reimagined visual identity that pays homage to Bulgaria's rich confectionery tradition while appealing to modern international markets. The design's centerpiece is a simplified illustration of a Bulgarian rose picker, executed in plain colors, drawing inspiration from folkloric stamp designs and serving as a powerful cultural identifier. The packaging system encompasses a cardboard box measuring 120mm in width, 25mm in depth, and 80mm in height, precisely engineered to accommodate eight traditional sweets with a net weight of 140 grams. The design's strategic brilliance lies in its creation of the distinctive name Naslada to differentiate the product in a competitive market, while the visual language employs a carefully considered color scheme that distinguishes between three flavor variants. This Iron A' Design Award-winning packaging design successfully addresses the challenge of modernizing a century-old product while maintaining its authentic character, demonstrating exceptional achievement in balancing tradition with contemporary market demands through its thoughtful integration of cultural symbolism, practical functionality, and aesthetic appeal.
packaging design, Bulgarian confectionery, traditional sweets, cultural heritage, rose-flavored delights, visual identity
CITATION : "Adam Dawson. 'Lokum Naslada Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447662 (Accessed on July 16, 2025)"
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