Animated Koopmans Logo Corporate Identity

Animated Koopmans Logo Corporate Identity

Animated Koopmans Logo Corporate Identity is an innovative corporate identity system that revolutionizes traditional print company branding through dynamic visual elements and strategic design thinking. Created in 2022, this sophisticated identity system employs an animated logotype that functions as both an aesthetic statement and a marketing instrument, effectively communicating the evolution of traditional print services into a broader spectrum of capabilities. The design's most distinctive feature is its kinetic typography, which operates like an abacus, smoothly transitioning between different configurations to represent versatility and forward momentum. This movement serves as a deliberate contrast to the conventional perception of print services as static, emphasizing instead the dynamic nature of modern communication solutions. The development process, spanning approximately three months, involved extensive typographic refinement through hundreds of iterations to achieve optimal balance while maintaining a connection to the brand's 70-year heritage. The identity system demonstrates exceptional versatility across various platforms, including digital interfaces, video presentations, and traditional media applications. The design earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to corporate identity design. The project represents a significant achievement in contemporary branding, where motion and adaptability serve as key elements in communicating corporate capabilities and values.

animated typography, corporate identity design, dynamic branding, motion graphics, visual communication, brand evolution

— Adam Dawson

CITATION : "Adam Dawson. 'Animated Koopmans Logo Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447272 (Accessed on June 03, 2025)"