Changbai Snow Packaging For Mineral Water is an innovative beverage packaging design that exemplifies the harmonious integration of natural elements with modern interactive design principles, earning recognition with a Silver A' Design Award in the Packaging Design category. This sophisticated packaging solution employs a unique double-sided printing technique that creates an immersive visual experience through the strategic use of light refraction and water magnification properties. The design features a hollow image of protected wildlife on the front label and real-life snowy mountain landscapes on the back, creating a dynamic parallax effect as consumers rotate the bottle. The packaging's dimensions of 60mm x 220mm x 220mm are carefully calculated to optimize the visual impact while maintaining practical functionality. The design philosophy centers on simplicity and modernity, incorporating mountain-shaped cutting surfaces at the bottle's top that display kaleidoscopic ice crystal patterns. This thoughtful approach to packaging design not only serves its primary function of containing mineral water but also acts as an educational tool, raising awareness about environmental conservation and the pristine natural environment of the Changbai Mountain region. The design successfully overcomes the challenge of creating an engaging experience within a limited visual area of 8x10cm through innovative use of printing techniques, careful material selection, and precise engineering of transparency levels to achieve optimal visual effects while maintaining production efficiency and cost-effectiveness.
mineral water packaging, sustainable design, interactive packaging, wildlife conservation, visual storytelling, environmental awareness
CITATION : "Adam Dawson. 'Changbai Snow Packaging For Mineral Water.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447168 (Accessed on July 16, 2025)"
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