Pepsi Black x Digital Shanghai FW Beverage Packaging is an innovative limited-edition beverage packaging design that exemplifies the intersection of fashion, technology, and consumer product design. Created to celebrate the 2022 Autumn/Winter theme of Future Builders, this sophisticated packaging design features a dynamic visual composition that employs abstract swaths of bold color in two distinct tones, deliberately fractured and reassembled to symbolize the transformative impact of technology on contemporary communication, fashion, retail, and innovation. The design's distinctive approach incorporates experimental illustrations and a natural color palette of pink and green against a dark background, creating a bold, multi-layered aesthetic that extends beyond traditional packaging conventions. A notable feature is the colorful ring surrounding the primary branding elements, with graphics stretched in a futuristic direction to create a sense of movement and digital transformation. The deconstructed color blocks are strategically paired to represent the beauty of breaking boundaries and information reorganization, while the overlapping green and pink graphics are stretched to evoke a digital glitch aesthetic, effectively merging virtual and physical realms. This design, which earned an Iron A' Design Award in the Limited Edition and Custom Design category, successfully captures the valuable role of technology in modern life while exploring its specific impact on fashion, retail, and innovation sectors. The packaging design demonstrates exceptional creativity in its visual execution, combining practical functionality with artistic expression to create a compelling narrative about the unlimited possibilities of future design innovations.
beverage packaging design, limited edition packaging, fashion-forward design, digital transformation, experimental illustration, contemporary packaging
CITATION : "Adam Dawson. 'Pepsi Black X Digital Shanghai FW Beverage Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446970 (Accessed on April 25, 2025)"
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