AleXX Black Snake Innovative Brandy is a groundbreaking fusion-style brandy design that revolutionized traditional brandy perception and consumption patterns through its innovative packaging and blend composition. This distinguished creation, which earned the Gold A' Design Award in Packaging Design, represents a harmonious blend of young French and mature Tavriya brandy spirits, aged in Limousin oak casks ranging from 4 to 30 years. The packaging design showcases exceptional technical innovation through its sophisticated implementation of metallized snakeskin pattern, achieved via a complex method of hot foil printing on a high-quality plastic tube. The 0.5L vessel features precise dimensions of 73mm x 73mm x 370mm, incorporating metal top and bottom elements with relief brand logo engravings. The transparent packaging element strategically contrasts cold foil against the brandy's flame-gold coloration, creating a visually striking presentation. This limited edition design, launched as a New Year special edition, demonstrated remarkable market success, with 20,000 units selling out within four weeks of release. The innovative approach extends beyond aesthetics to challenge traditional brandy consumption paradigms, promoting a more contemporary serving style with ice and establishing new conventions in the spirit category. The design's success is validated through comprehensive market research, including focus group studies that confirmed positive consumer reception and purchase intent. The project exemplifies the fusion of technical excellence with creative vision, utilizing bitmap stretching techniques from black to transparent for precise foil stamping of snake scales, resulting in a package that effectively communicates both premium quality and innovative spirit.
brandy packaging design, innovative spirit packaging, luxury alcohol presentation, snake-inspired design, metallic foil printing, limited edition spirits
CITATION : "Adam Dawson. 'AleXX Black Snake Innovative Brandy.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446622 (Accessed on June 03, 2025)"
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