Ranger Visual Identity

Ranger Visual Identity

Ranger Visual Identity is a sophisticated visual communication system designed for a contemporary hospitality brand, conceptualized and executed by Chinese designer Zhang Weiwei. The design concept uniquely draws parallels between hotel visitors and rangers, incorporating elements from fantasy narratives where practitioners are portrayed as elven characters. At its core, the visual identity system employs the distinctive Ranger Mask as its primary creative element, which extends into a comprehensive series of equipment symbols designed to facilitate visitor interaction and engagement. The identity system, completed in Kunming between May and July 2022, demonstrates exceptional cultural synthesis by bridging Eastern and Western interpretations of ranger mythology through universal symbolic language. Implemented primarily through laser hot stamping processes, the visual system manifests across various hotel supplies and office materials, creating a cohesive brand experience. The design specifically targets young tourists, establishing a light luxury fashion social hotel atmosphere through minimalist yet sophisticated design elements. The logo's implementation utilizing laser foil stamping technology creates an intriguing mysterious effect, as it displays varying lustrous qualities when viewed from different angles. This innovative approach to hospitality branding earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its creative excellence in addressing cross-cultural design challenges while maintaining practical functionality.

visual identity design, hospitality branding, ranger mythology, luxury hotel aesthetics, symbolic communication, cross-cultural design

— Adam Dawson

CITATION : "Adam Dawson. 'Ranger Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446523 (Accessed on July 03, 2025)"