Raw'iu Frozen Foods

Raw'iu Frozen Foods

Raw'iu Frozen Foods is an innovative packaging design concept that revolutionizes the preservation and accessibility of wild plants in contemporary cuisine, developed by Lithuanian graphic designer Ineta Plytnykiene at Vilnius Academy of Arts. This sophisticated design solution bridges traditional Lithuanian plant-based nutrition with modern convenience through a thoughtfully crafted packaging system for frozen wild edibles such as violets, nettles, dandelions, and aegopodiums. The design features carefully considered dimensions (141.5mm x 120mm x 21.5mm) and employs premium materials including cardboard-coated paper with Soft Touch laminate, enhanced through offset and UV printing techniques. The visual identity incorporates nature-inspired colors and precise botanical illustrations that serve both aesthetic and informational purposes, clearly communicating the product's nutritional benefits and culinary applications. The packaging's modern geometric form factor was specifically engineered to optimize shelf presence in frozen food displays while maintaining functionality. This groundbreaking approach to preserving seasonal wild plants earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its contribution to sustainable food practices and innovative design solutions. The project successfully addresses the challenge of maintaining year-round access to seasonal wild plants while preserving their nutritional value, representing a harmonious blend of ecological consciousness, cultural heritage, and contemporary design principles.

packaging design, wild plant preservation, ecological food storage, traditional nutrition, sustainable packaging, botanical illustration

— Adam Dawson

CITATION : "Adam Dawson. 'Raw'iu Frozen Foods.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446282 (Accessed on July 03, 2025)"