Big N Ben Ice Cream Packages is an innovative packaging design series that exemplifies the fusion of British cultural iconography with contemporary ice cream container aesthetics, recognized with an Iron A' Design Award in the Packaging Design category. The design showcases a sophisticated interpretation of English heritage through minimalist character illustrations and thoughtfully curated color palettes, creating a visual narrative that resonates with consumers across different age groups. The packaging system features well-known British cultural elements rendered in a distinctive minimalist style, effectively communicating both brand identity and product information while maintaining visual appeal. Technically, the packages are manufactured using polypropylene containers with In-Mold Labeling (IML) technology, offering practical benefits including tamper-evident features, microwave compatibility, and freezer durability, with each unit providing 170ml capacity and standardized dimensions of 80mm mouth diameter and 62mm depth. The design, conceived by Iranian designer Mohsen Koofiani, demonstrates exceptional attention to storytelling through visual elements, where each character depicted appears to be engaged in a narrative journey, creating an engaging consumer experience. The packaging's success lies in its ability to balance aesthetic appeal with functional requirements, incorporating direct product information alongside creative visual elements that reflect the brand's British heritage. This design solution effectively overcomes the challenge of representing brand location and identity while maintaining broad market appeal, achieved through passionate coloring and simple character representations that transcend age demographics. The project, which commenced in November 2022, represents a significant achievement in packaging design, particularly recognized by the A' Design Award for its innovation in combining cultural elements with practical packaging solutions.
ice cream packaging design, British cultural iconography, minimalist illustration, brand identity design, consumer packaging innovation, visual storytelling design
CITATION : "Adam Dawson. 'Big N Ben Ice Cream Packages.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446217 (Accessed on April 21, 2025)"
We have 216.475 Topics and 472.432 Entries and Big N Ben Ice Cream Packages has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Big N Ben Ice Cream Packages today.