Reflexió Typography project is an innovative experimental typographic exploration that challenges traditional letterform construction through the creative interplay of paper, mirrors, and optical illusions. Conceived and executed between 2014 and 2017 in Barcelona, this groundbreaking design initiative investigates the intersection of analog and digital typography by combining physical paper letters, cut along specific axes, with their mirror reflections to create compelling three-dimensional visual compositions. The project represents a significant contribution to contemporary typography design, earning recognition with the Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category. At its core, the project examines the fundamental rules of typography construction by deliberately challenging conventional optical adjustments typically employed in letterform design. Through the strategic placement of precisely cut paper letters on mirror surfaces measuring 1500 x 1100 mm, the project creates intriguing visual paradoxes that blur the boundaries between reality and reflection. The resulting compositions, when photographed, produce striking three-dimensional effects that prompt viewers to question their perception of space and form. This innovative approach not only demonstrates technical excellence in typography but also serves as a meaningful commentary on the evolution of font design from traditional to digital mediums. The project's significance extends beyond its aesthetic appeal, as it has fostered knowledge exchange between design professionals and students, contributing to the broader discourse on contemporary typography and visual communication. The work's unique methodology combines traditional craftsmanship with modern photographic techniques, creating a bridge between analog and digital design practices while exploring themes of truth, illusion, and visual perception in typography.
typography design, experimental typography, mirror reflection, paper craft, optical illusion, three-dimensional typography
CITATION : "Adam Dawson. 'Reflexió Typography Project.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446021 (Accessed on July 03, 2025)"
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