Yancha Packaging is an innovative health-oriented tea packaging design that exemplifies the harmonious fusion of traditional Chinese aesthetics with modern functional requirements. The design, which garnered recognition with an Iron A' Design Award in the Packaging Design category, represents a sophisticated approach to presenting lung health support products through its thoughtful integration of cultural elements and contemporary design principles. The packaging's distinctive visual language employs white line wash painting techniques, drawing inspiration from ancient Oriental scrolls and the twelve traditional manual tea-making processes, creating a minimalist yet culturally rich aesthetic experience. Measuring 357mm x 168mm x 80mm and weighing approximately 7kg, the design serves both practical and artistic purposes, effectively housing a specialized tea product that combines century-old traditional formulas with modern biotechnology. The packaging's development, completed in Guangzhou between July 2022 and June 2023, showcases particular attention to detail in its visual storytelling, incorporating traditional tea-making flowcharts that educate users while maintaining an elegant, graceful appearance. This design solution addresses contemporary health concerns related to urban living, such as exposure to tobacco, haze, and various fumes, while presenting the product in a manner that honors its cultural heritage. The packaging's success lies in its ability to effectively communicate the product's sophisticated preparation method, which involves a patented technology for smoke-clearing and lung-clearing tea, while maintaining an aesthetic that appeals to modern consumers seeking both functionality and cultural authenticity.
packaging design, traditional Chinese aesthetics, health products, tea packaging, minimalist design, cultural heritage
CITATION : "Adam Dawson. 'Yancha Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445986 (Accessed on July 07, 2025)"
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