Xijiu Liquor Alcoholic Beverage Packaging is an innovative cultural packaging design that exemplifies the harmonious fusion of traditional Chinese symbolism with contemporary functionality. The design features a sophisticated interpretation of the Chinese character Xi (meaning happiness) viewed from four distinct angles, embodied in the structural form of the bottle itself. The packaging's architectural composition draws inspiration from the ancient jade Cong, a sacred ritual vessel, while incorporating the philosophical duality of round and square elements - the circular cap representing heaven and the square body symbolizing earth. The design employs advanced production techniques, including holographic positioning printing technology and cat eye finishing for the box body, complemented by glass spray painting and electroplated red finishing for the bottle. The dimensions are meticulously calculated (box: 120mm x 120mm x 260mm; bottle: 75mm x D75mm x 192mm) to ensure optimal user interaction and visual impact. The packaging's most distinctive feature lies in its interactive capability - when two bottles are positioned together, they create the traditional double happiness symbol, particularly significant in Chinese wedding customs, while four bottles together form eight Xi characters, representing prosperity in Chinese culture. The vibrant Chinese red colorway and ergonomic structure make it particularly suitable for celebratory occasions, while its innovative design earned recognition with an Iron A' Design Award in the Packaging Design category, acknowledging its contribution to cultural preservation through contemporary design innovation.
Chinese liquor packaging, traditional symbolism, cultural design innovation, ergonomic bottle structure, celebratory packaging design, premium beverage container
CITATION : "Adam Dawson. 'Xijiu Liquor Alcoholic Beverage Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445911 (Accessed on April 25, 2025)"
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