AWAM Engineering & Design Business Cards Business Card is an innovative and interactive business communication tool that exemplifies the convergence of engineering precision and creative design thinking. This distinctive business card, created by Australian designer Ashby W A Martin, features a sophisticated dual-layer design incorporating a grid of letters overlaid with a strategic pattern of laser-cut circular perforations. The card's unique functionality lies in its folding mechanism, where the seemingly abstract arrangement of dots reveals contact information when manipulated, creating an engaging interactive experience for recipients. Manufactured using 165GSM white paper and precision-crafted with a 50W laser cutter, the card measures 148x52mm, deliberately sized at double the standard business card dimensions to accommodate its innovative folding mechanism. The design employs the ISOCTEUR font family and utilizes advanced production techniques combining Autocad and Illustrator in its toolchain. This business card represents a significant advancement in professional networking tools, transforming the conventional business card paradigm into an memorable experience that demonstrates technical expertise and creative innovation. The design earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its contribution to pushing the boundaries of traditional business card design through its innovative reveal mechanism and strategic use of negative space. The card's design philosophy centers on creating immediate curiosity and lasting impression through its interactive elements, making it particularly effective in networking environments where standing out is crucial.
business card design, laser-cut paper, interactive design, professional networking, visual communication, engineering innovation
CITATION : "Adam Dawson. 'AWAM Engineering & Design Business Cards Business Card.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445847 (Accessed on July 06, 2025)"
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