Ideamix Lab Drink Packaging is an innovative beverage packaging design that exemplifies the harmonious integration of functional design and aesthetic appeal in contemporary drink packaging solutions. This sophisticated packaging system, designed by Qichao An, features a distinctive approach to fruit tea beverage presentation through the implementation of geometric fruit graphics and a thoughtfully curated color scheme that facilitates easy flavor identification across three variants: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The design, measuring 65mm in width, 65mm in depth, and 115mm in height, demonstrates exceptional space utilization while maintaining visual clarity and brand consistency. The packaging's development involved extensive market research and creative problem-solving to effectively communicate product attributes within limited space constraints. Its design philosophy emphasizes zero additives and zero sugar content, reflecting contemporary health-conscious consumer preferences. The geometric fruit graphics serve dual purposes: they create visual appeal while efficiently conveying flavor information, representing a sophisticated solution to the challenge of combining fruit and tea elements in packaging design. The project, initiated in September 2022, showcases a modern interpretation of beverage packaging that caters to a youthful demographic while maintaining professional design standards. This work has been recognized with an Iron A' Design Award in the Packaging Design category, acknowledging its contribution to innovative packaging solutions. The design's success lies in its ability to balance aesthetic appeal with practical functionality, creating a cohesive visual system that effectively differentiates flavors while maintaining brand unity through consistent design elements and thoughtful color application.
packaging design, geometric fruit graphics, beverage branding, minimalist aesthetics, color differentiation, tea packaging
CITATION : "Adam Dawson. 'Ideamix Lab Drink Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445681 (Accessed on April 23, 2025)"
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