Moutai 1935 Liquor Packaging is an exemplary manifestation of contemporary Chinese packaging design that masterfully integrates cultural heritage with modern aesthetic sensibilities. This sophisticated packaging design, recognized with a Golden A' Design Award in the Packaging Design category, represents a significant advancement in premium spirits packaging through its thoughtful incorporation of traditional Chinese artistic elements and innovative structural features. The design's distinctive characteristics include relief patterns depicting historical salt transport and liquor commerce scenes, rendered in a refined palette of muted red and gold that pays homage to Chinese cultural traditions while establishing a contemporary visual identity. The bottle's architectural elements are particularly noteworthy, featuring three circular golden ripples on the shoulder that symbolically represent the passage of time, the Chishui River, and the terraced fields of Guizhou province. The packaging employs environmentally conscious materials, utilizing recyclable and biodegradable chipboard for the gift box, while the bottle itself showcases innovative anti-counterfeiting measures through a zinc alloy cap with a distinctive broken dentiform structure. The design's tactile elements are enhanced through a specialized glaze spray technique that not only provides practical grip functionality but also contributes to the overall sensory experience. Measuring 230 mm x 85 mm x 85 mm, the packaging emerged from extensive market research that identified a need for more distinctive and culturally resonant designs in the Chinese spirits sector. The project, developed between November 2020 and January 2022, successfully addresses this gap by creating a visual narrative that elevates the product's cultural significance while maintaining practical functionality.
liquor packaging design, Chinese cultural elements, premium spirits packaging, traditional relief patterns, sustainable packaging materials, luxury beverage presentation
CITATION : "Adam Dawson. 'Moutai 1935 Liquor Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445654 (Accessed on July 16, 2025)"
We have 216.545 Topics and 472.615 Entries and Moutai 1935 Liquor Packaging has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Moutai 1935 Liquor Packaging today.