Rank Badge Product Design

Rank Badge Product Design

Rank Badge Product design is an innovative fashion accessory concept that reimagines traditional Chinese officer decorations through contemporary design methodologies. This cultural revival project, created by designers Susu Yao and Feng Liang, transforms the historical square ornaments that once adorned ancient Chinese officials' robes into modern fashion accessories. The original rank badges, which featured intricate bird and beast imagery woven with gold and colored threads, served as status symbols in ancient China, with birds representing civil officers and predatory beasts denoting military ranks across nine distinct grades. The contemporary interpretation maintains the essence of these auspicious animal totems while employing digital technologies and modern production techniques to create accessible fashion items. The designers conducted extensive research into Chinese decoration aesthetics and animal symbolism across various dynasties, utilizing artificial intelligence and digital design software to deconstruct and reconstruct these traditional elements. The design process involved careful color selection, featuring 7-8 high-saturation hues per pattern, and multiple iterations of printing and material testing to achieve optimal visual impact and tactile quality. This Silver A' Design Award-winning project in the Fashion and Travel Accessories Design category represents a significant achievement in bridging traditional Asian cultural elements with contemporary fashion sensibilities, demonstrating how historical artifacts can be thoughtfully adapted for modern consumption while preserving their cultural significance.

traditional Chinese culture, auspicious animal totems, fashion accessories design, cultural heritage preservation, digital pattern design, contemporary Asian design

— Adam Dawson

CITATION : "Adam Dawson. 'Rank Badge Product Design.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445628 (Accessed on July 03, 2025)"