Fallo protetto! Condom is an innovative packaging design project that exemplifies the sophisticated intersection of linguistic creativity and visual communication in contemporary product design. This distinctive condom packaging, created by an Italian design studio, cleverly employs a double entendre in its naming - Fallo protetto in Italian simultaneously functions as both an imperative command meaning do it safely and as a reference to the Latin phallus, creating a multilayered messaging approach that is both direct and culturally nuanced. The design's visual language deliberately departs from conventional category aesthetics, instead featuring symbolic representations including a protected bird in a cage-condom and a chameleon isolated in a test tube-condom, effectively communicating the core concept of protection through sophisticated metaphorical imagery. Produced in two size variants - 65 x 120 x 20 mm for standard packaging and 65 x 120 x 35 mm for larger quantities - the design utilizes a three-color printing process on white cardboard, demonstrating technical restraint while maximizing visual impact. The project, which took two months to complete, represents a significant innovation in sexual health product packaging by addressing the serious subject matter of disease prevention through an intelligent design approach that balances clarity of message with artistic sophistication. This design excellence was recognized with a Silver A' Design Award in the Packaging Design category, acknowledging its contribution to raising industry standards through its innovative approach to communicating essential health messages while maintaining aesthetic appeal and brand value. The design successfully challenges category conventions while fulfilling its crucial role in promoting safe sexual practices, demonstrating how thoughtful design can effectively address sensitive social issues.
safe sex, protection design, innovative packaging, health communication, visual metaphor, Italian design
CITATION : "Adam Dawson. 'Fallo Protetto! Condom.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445460 (Accessed on June 09, 2025)"
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