Fanwu Xiangyin Tea Beverage is an innovative packaging design project that exemplifies the harmonious fusion of traditional Chinese tea culture with contemporary ecological consciousness. Created by designers Wen Liu and Bo Zheng in Shenzhen, China, this sophisticated beverage packaging solution draws inspiration from the rich tea heritage of Yunnan province, particularly incorporating visual elements from tea gardens, ancient tea trees, tea pickers, and indigenous wildlife. The design's most distinctive feature is its elephant head-inspired form, which serves as both an aesthetic statement and a cultural reference to the region's biodiversity. The packaging system consists of two primary components: an exterior box crafted from compressed wood material, measuring 14cm x 14cm x 26cm, and an internal metal tea container with dimensions of 8.5cm diameter and 19cm height. The choice of materials reflects a strong commitment to environmental sustainability, with the outer container being fully biodegradable and eco-friendly, while the metal inner vessel ensures optimal tea preservation and offers potential for secondary use. The design, which earned the prestigious Golden A' Design Award in the Packaging Design category in 2020, successfully addresses contemporary environmental concerns while maintaining functional efficiency and aesthetic appeal. The project, completed in November 2018, represents a significant achievement in sustainable packaging design, effectively balancing practical considerations with cultural symbolism and ecological responsibility. The design's emphasis on environmental consciousness is evident in its material selection and construction, while its visual narrative celebrates the rich heritage of Yunnan's tea culture through intricate illustrations that depict the relationship between human tea cultivation and natural ecosystems.
tea packaging design, sustainable packaging, Chinese tea culture, ecological design, traditional beverage packaging, biodegradable materials
CITATION : "Adam Dawson. 'Fanwu Xiangyin Tea Beverage.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445214 (Accessed on June 09, 2025)"
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