InterBrasil Logotype Redesign Brand Identity Redesign

InterBrasil Logotype Redesign Brand Identity Redesign

InterBrasil Logotype Redesign Brand Identity Redesign is a comprehensive corporate identity transformation project that exemplifies the evolution of modern brand communication through sophisticated visual design. This Silver A' Design Award-winning redesign, completed in 2019, represents a significant advancement in corporate identity development, where the integration of symbolic elements creates a cohesive and meaningful visual narrative. The project's primary innovation lies in its seamless incorporation of healthcare symbolism into typography, where a heart symbol is integrated into the letter 'B' and a health cross is embedded within the letter 'T', creating a harmonious fusion of form and meaning. The design methodology employed demonstrates exceptional attention to typographic manipulation, utilizing advanced computer graphics techniques to achieve a unified visual structure where two distinct words merge into a singular, flowing entity. The color palette was meticulously selected using CMYK standards to reinforce the brand's commitment to clarity and approachability, while the overall design system extends beyond the primary logotype to encompass a complete suite of applications including digital media assets, corporate stationery, and external signage. This redesign project, conceived and executed by designer Mateus Matos Montenegro, represents a sophisticated response to the evolving needs of corporate visual communication, where internal organizational values and external brand perception are aligned through thoughtful design integration.

corporate identity design, healthcare branding, typographic integration, visual communication, brand transformation, logo modernization

— Adam Dawson

CITATION : "Adam Dawson. 'InterBrasil Logotype Redesign Brand Identity Redesign.' Design+Encyclopedia. https://design-encyclopedia.com/?E=445177 (Accessed on April 23, 2025)"