Cala di Seta 932 Wine Labels is an exemplary packaging design project that masterfully balances heritage and contemporary aesthetics in wine label design, created by Italian designer Giovanni Murgia. The design pays homage to a historic winery established in 1932, incorporating sophisticated visual elements that reflect both maritime heritage and viticultural excellence. The labels feature meticulous attention to detail through the use of premium Fasson Cotton paper by Avery Dennison, enhanced with refined finishing techniques including debossing, gold foil, and metallic Pantone colors. The design's distinctive visual language includes a modernized heraldic element that references local heritage, while the sophisticated use of glossy paint creates a dynamic light-reflecting effect reminiscent of water surfaces, connecting to the region's maritime identity. Measuring 90mm in width and 136mm in height, these labels demonstrate exceptional craftsmanship through their combination of traditional and contemporary design elements, including Braille integration for accessibility. The project, completed in 2023, exemplifies innovation in packaging design through its thoughtful material selection and execution, earning recognition with a Bronze A' Design Award in the Packaging Design category. The design successfully communicates prestige and tradition while maintaining a forward-looking aesthetic, effectively serving the high-end HORECA (Hotel/Restaurant/Café) market segment and representing the unique viticultural heritage of southern Sardinia, particularly its distinctive ungrafted Carignano vines grown in sandy soil.
wine label design, luxury packaging, heritage branding, premium wine packaging, maritime-inspired design, contemporary label design
CITATION : "Adam Dawson. 'Cala Di Seta 932 Wine Labels.' Design+Encyclopedia. https://design-encyclopedia.com/?E=444859 (Accessed on July 17, 2025)"
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