Milk Baobab Baby Skin Care Packaging is an innovative packaging design solution that revolutionizes the presentation of infant skincare products through its distinctive milk-pack inspired container format. This award-winning design, recognized with a Silver A' Design Award in the Packaging Design category, seamlessly combines functionality with child-friendly aesthetics. The design's primary innovation lies in its unique container structure, which draws inspiration from traditional milk packaging, creating an immediate visual connection to the product's core ingredient while ensuring familiarity for first-time users. Crafted from a specialized combination of polyethylene (PE) and rubber (EVA) materials, the packaging delivers a soft, tactile experience that aligns with its gentle skincare contents. The design features thoughtfully rounded corners for safety considerations and employs a pastel color palette that effectively communicates the product's mild formulation suitable for sensitive infant skin. Available in multiple sizes (500ml variants measuring 64mm x 64mm x 210mm for wash/lotion/moisture lotion, and 64mm x 64mm x 145mm for soothing gel and powder lotion), the packaging incorporates a developmental aspect through its color-coding system, which aids in both product differentiation and early childhood color recognition. The design, developed between August 2016 and December 2017, demonstrates exceptional attention to user experience, incorporating safety features, educational elements, and practical functionality. The container's innovative form factor not only serves its primary purpose of product protection but also creates an engaging interactive experience for both parents and children, while maintaining high standards of safety and usability. This packaging solution represents a significant advancement in baby skincare product presentation, effectively balancing practical requirements with developmental benefits and aesthetic appeal.
baby skincare packaging, infant product design, child-safe container, milk-inspired packaging, developmental design, ergonomic baby products
CITATION : "Adam Dawson. 'Milk Baobab Baby Skin Care Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=444828 (Accessed on July 17, 2025)"
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