Yayla Gurme Pulses and Grains is an innovative packaging design series that revolutionizes the presentation and marketing of legumes and grains through a comprehensive content marketing strategy and distinctive visual identity. This Bronze A' Design Award-winning design, created by Twinsadhouse design agency in Istanbul between 2015 and 2016, distinguishes itself in the legumes sector through its transparent and educational approach to product presentation. The design philosophy centers on creating a valuable brand identity for premium pulses and grains, incorporating academic research, nutritional information, cooking techniques, and historical context directly into the packaging design. A notable feature of the series is the incorporation of portraits of local farmers from various pulse-growing regions, creating an authentic connection between product origin and consumer. The packaging design seamlessly integrates educational content, including detailed information about health benefits, cooking instructions, and cultural significance of different legumes, all while maintaining compliance with relevant food labeling regulations. The design's emphasis on transparency and consumer education represents a significant advancement in functional food packaging, setting new standards for information presentation in the premium food sector. The project demonstrates exceptional attention to detail in its execution, combining practical functionality with aesthetic appeal, and showcases how packaging design can serve as both an informative tool and a marketing asset. The design's future-forward approach includes plans for augmented reality integration, further enhancing the consumer experience and demonstrating its commitment to technological innovation in packaging design.
packaging design, premium food branding, legumes packaging, content marketing, sustainable agriculture, consumer education
CITATION : "Adam Dawson. 'Yayla Gurme Pulses And Grains.' Design+Encyclopedia. https://design-encyclopedia.com/?E=444165 (Accessed on July 07, 2025)"
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